PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA GAS ELPIJI 5,5 KG (NON SUBSIDI)
Survei pada Pelanggan di CV. Jectendra Jaya di Desa Sukaraja Kab. Tasikmalaya
DOI:
https://doi.org/10.59004/jisma.v1i4.150Keywords:
Price,, Promotion, Purchasing DecisionsAbstract
The objectives of this study was to determine and analyze price, promotion and purchasing decisions on Elpiji Gas 5,5 Kg at CV. Jectendra Jaya Sukaraja Tasikmalaya and the influence of price and promotion on purchasing decisions Elpiji Gas 5,5 Kg at CV. Jectendra Jaya Sukaraja Tasikmalaya. The research method used in this study is a survey method, while the types of data used in this study are primary data and secondary data. The object of this research is the customers of Elpiji Gas 5,5 Kg at CV. Jectendra Jaya Sukaraja Tasikmalaya, with the sampling technique using the censuss sampling method, where the survey was conducted to the customers on Elpiji Gas 5,5 Kg at CV. Jectendra Jaya Sukaraja Tasikmalaya. The data analysis technique used is multiple regression analysis. The results of this test prove that price and promotion simultaneously have a significant effect on purchasing decisions on 5.5 Kg LPG at CV. Jectendra Jaya Sukaraja Tasikmalaya. Likewise, partially price and promotion have a significant effect on purchasing decisions on 5.5 Kg LPG at CV. Jectendra Jaya Sukaraja Tasikmalaya.
References
Anggi Firdha Ayunir, Erwinsyah, Sugeng Raharjo. 2020. Analisis Perbandingan Keputusan Pembelian Produk Makeup Merek Wardah Dan Maybelline Ditinjau Dari Ekuitas Merek Pada Toko Redcanoeya Di Tenggarong. JEMI: Journal Economic Management Indonesia. Volume 20, Nomor 1. Universitas Kutai Kartanegara.
Ardanis Fitri Pitaloka (2015). Pengaruh kualitas pelayanan, harga dan promosi terhadap penjualan online shop busana muslim
Bairizki, A. 2017. Pengaruh Harga, Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Dalam Meningkatkan Penjualan (Studi Kasus Pada Ud Ratna Cake & Cookies). Jurnal Valid. Volume 14 (2). Hal: 71- 82
Budianto, Apri. 2015.Manajemen Pemasaran. Ombak: Yogyakarta.
Darwis Harahap, Nurul Izzah Lubis, Kusti Ardinah. 2017. Analisis Perbandingan Keputusan Pembelian Sepeda Motor Merek Yamaha dan Honda (Studi Kasus Desa Aek Tuhul Kecamatan Padang sidimpuan Batuna dua)”. Journal of AL-MASHARIF. Volume 5, No. 1. IAIN Padang sidimpuan.
Ghozali, Imam. 2018. Aplikasi Analisis Multivariate dengan Program SPSS. Edisi ketujuh. Semarang. Badan Penerbit Universitas Diponegoro.
Halili. 2013. Analisis Perbandingan Persepsi Konsumen Ritel Tradisional Dengan Ritel Modern di Kecamatan Muncar Kabupaten Banyuwangi. Skripsi
Harahap, Dedy Ansari. 2015. Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (Pajus) Medan. Jurnal Keuangan dan Bisnis. Vol. 7, No. 3, hal. 227-242.Herlambang, Susatyo. 2014.Basic Marketing (Dasar-dasar Marketing) Cara Mudah MemahamiIlmu Pemasaran. Yogyakarta: Gosyeng Publishing
