Digital Marketing Training at SMKN 1 Tangerang Regency, Banten
Keywords:
training; digital marketing; social media; promotionAbstract
The development of technology and digitalization has drastically changed the marketing landscape. Customers today are more connected online and spend a lot of time on digital platforms. Digital marketing training provides an understanding of how to use data and analytics to identify and understand consumer behavior, thus enabling companies to send relevant and engaging messages to the right audience. This digital marketing training program is conducted with several approach methods offered to solve the problem of limited knowledge and skills of marketing students of SMKN 1 Kabupaten Tangerang in marketing expertise using digital technology. These methods include lectures and practical demonstrations. The participants of this Community Service were attended by 40 students from the computer network enginerring department of SMKN 1 Kabupaten Tangerang. The implementation of the activity went smoothly, this was due to the participation and interrelation of all parties, especially the students, teachers, and the committee team. The results of the community service are expected to help participants to maximize their knowledge and skills in the field of digital marketing.
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