DEVELOPMENT STRATEGY OF BANANA CHIPS BUSINESS IN KOTAPINANG SUB-DISTRICT, SOUTH LABUHANBATU DISTRICT

Abstract

This study aims to formulate the right strategy in business development, banana chips in Kotapinang sub-district, South Labuhanbatu Regency. The data analysis method uses SWOT analysis and SWOT Matrix analysis. The results showed that alternative strategies that can be applied in developing the business are improving production facilities and infrastructure and human resources, while the priority strategies that can be applied in developing the banana chip household industry in Kotapinang District, South Labuhanbatu Regency based on the QSP matrix analysis obtained the results that improving production facilities and infrastructure, and human resources and private investment will be successful with the support of the government.